Coaches, Consultants, Speakers, Authors, and Small Biz Owners:

Are you struggling to make your website sizzle with sales (but still sound professional)?  

Then your website may be spending too much time on the sidelines while the game is being played in the field.

But before we teach your website to run marathons, we want to get in shape. Your website may need a few tweaks, a strength and conditioning program, or a total back-to-basics overhaul.

"Cathy's Diagnostic call triggered some insights
into my whole approach to marketing. She warned me her
Diagnostic often has surprising results - and mine
certainly were.
 
"Had I not signed up for the diagnostic, my marketing
'breakthrough' might not have happened (certainly not
as fast)."

Debra J. Slover
Author of U.N.I.Q.U.E.: Growing the Leader Within
www.LeaderGardenPress.com
 

Our first step: A Professional Website Fitness Review

Investment
$295 for Individual Solo-preneur Service Providers
$395 for Businesses With Full-Time Employees

Your customized review (delivered in downloadable pdf format) includes detailed comments on:
      
Home Page: Your home page sets your overall energy level. You'll get reports and suggestions on ease on navigation, copy, and style. Do visitors feel at home? What will they do when they come -- sink into an easy chair or jump into action?

About Page: After your Home Page, your "about you" page is most important. Why are you the best possible resource for this service?  We'll  claim to bragging rights (and still sound professional). 

Services Page: Clients will sign up for your services when they understand not just what you offer, but the value of your services.  We will discuss how to clarify what you offer and perhaps present your services in a new way.

Expert Copy Review: You get an overview of your website's headlines, sub-headings, bullets and body copy. 

Information Product Opportunities: You'll get suggestions to teach your website to make money (or more money) while you sleep.

PLUS...
 
One (1) 60-minute, one-on-one consultation with me to discuss your strategy and answer your questions after the written review.

Why should Cathy Goodwin Review Your Website?

For starters, I run my own "lean-and-mean" hardworking website. I sell over a dozen information products. It's a rare morning that I don't wake up to find "you've made a sale" messages in my inbox.

I've studied with the masters. One of my mentors, copywriting guru Lorrie Morgan-Ferrero, invited me to serve as Copy Coach in her boot camps -- critiquing her recruits' copy -- and also in her Speed Copywriting Workshop, live in Los Angeles.

Want fancy titles and diplomas? I've got credentials up the wazoo...MBA, PhD, marketing professor, publications -- the whole nine yards.

Okay, who cares? Well, this means I work with research, not "what everybody knows." And I take a strategic approach to copy. You'll get results-oriented web pages, not "putting words on paper."

You won't have to explain a lot of business terms and ideas. I've taught in business schools and worked with a variety of service businesses. I'm familiar with most online and service business models. So we can get started right away and get results fast.

What's the value of this review?

Coaching group programs charge $197 - $297 per month for 2 monthly meetings. You get 15-50 members who share the leader's time (and sometimes the leader substitutes a "trained coach" to run the calls). Bottom line: 10 minutes of publicly delivered feedback a month -- if you're lucky.

You could go to a bargain-basement copywriter. Pay $35 an hour (or less) and get copy that sounds great...till you try it out. Let's face it: anyone can put up a table with a blue border, a red headline and a few bullet points. Only the pros can make your story come alive on paper so you attract clients.

And of course you can choose a do-it-yourself home study course that you keep meaning to apply...someday. The lowest-cost courses start around $1500.

But even when you take a few baby steps, you feel like there's a missing ingredient that's been left out of the recipe. And if you're like me, you feel guilty every time you see a stack of  unread manuals on your bookshelf. We'll get your website up and running (and I can find an affordable web designer if you need one).

But for a one-time affordable investment, you'll get information, ideas and techniques you can implement right away.

AND your review may turn out to be free!  If you decide to hire me for copywriting (minimums apply), you can deduct the cost of this consultation from my copywriting and/or consulting fees.

To get started, send me an email. Include a link to your website (if you have one) and a brief description of  your project.  I work exclusively with small service businesses, solo professionals and information products.  If your project fits my scope and expertise, we'll set up a time.

And your lazy couch potato website will be running marathons in no time.


     

FREE BONUS #1: $39 value. An mp3 of my popular teleclass, Boost Your Business with Book Reviews. I've made thousands of dollars as an amazon-500 book reviewer. No, amazon doesn't pay me, but this technique brought me more business than article marketing ever did.

FREE BONUS #2: Choose a full-size ebook as an extra bonus.